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New Trends in the Pet Market: Calming Products

1. What Causes Pets to Get Anxious or Stressed?

Pets are like us, humans, they like to live in the same and predictable environments. That is the reason schedule diversions for them can lead to anxiety and stress quite often. Likely changes in the environment include moving to a new home, adjusting furniture, or bringing new smells that can make them uneasy. Noises like thunderstorms, fireworks, or construction sounds can be difficult for them due to their hyperacute hearing. Thus, those noises can trigger their fear and restlessness. Even traveling in the car or plane can be stressful for them, especially for those pets who are not used to it.

Another important part of the pet's psychological health is the social conditions. The situation where a dog is away from its owner leads to high anxiety levels, especially dogs that form strong bonds with their companions. The presence of a new family member, if it is a baby or another pet, is a good factor that can change the feeling of safety of the dog. Meeting with strange folks or animals, especially in densely populated places, can be also a reason for the nervousness or discomfort.

Health and body factors, on the other hand, are two more new causes of stress in pets. If a pet is suffering from an illness, has an injury, or has chronic pain, then it is very likely that it will change its behavior and show distress. Older pets are particularly at risk because their brain may not function properly, or they may be in pain, which could increase their anxiety. Besides, a poor diet or dehydration may also account for these feelings, reflecting on the overall mood and behavior.

Some pets are simply more predisposed to the stress concerning their breed characteristics. For instance, cats, are highly territorial creatures that often cannot deal with a new environment. Also, dogs such as Border Collies or German Shepherds which are high-energy and require training and exercise, are more prone to having stress if they do not fulfill these requirements.

In the case of many pets, previous experiences also create a long-lasting mark. For instance, animals that are taken in after being abandoned or abused might have the urge to hide in the corner when they are brought to unfamiliar places or when they feel stressed. By acknowledging these internal factors and offering a structured, caring space, pet owners can help their fluffy companions to feel more stable and relaxed in everyday life.

2. The Pet Calming Products Market

Taking pets to the vet or taking care of them is a major necessity, but besides that, there have been big growths in the industry of traveling with pets in recent years. A survey by Upgraded Points says that 85% of American pet owners face challenges or restrictions when traveling with their pets. The aspect of helping pets to stay calm in the environment has changed. It has become a need in the pet market.

Bizwit Research & Consulting LLP released a report that showed the market for products for pets to chill out is predicted to expand from $15.57 billion to above 5.7% annually in the period from 2023 to 2030. Thus, the time is very plausible to check for the addition of pet calming products.

3. The 2024 Best-Selling Pet Calming Products Overview

Calming Chews and Treats

The main benefit of calming chews and treats is the fact that they contain natural ingredients such as chamomile, melatonin, and CBD, which have been proven so far to be effective in helping pets cope with their anxiety. Since these products are presented in treat form, they are quite easy to administer even for those pet owners who have uncertain skills related to this. Moreover, the majority of the pets love them. These treats that calm the mind are often ripened with added nutrients such as glucosamine or antioxidants for joint health or to support the immune system, which in turn, helps to prevent spread of diseases. Their portable size in a sachet makes them handy for a trip, a visit to the vet, or other conditions that require a quick calming for pets.

  • Zesty Paws Calming Bites: Help dogs overcome separation anxiety by L-tryptophan, chamomile, and CBD.
Zesty Paws Calming Bites
  • NaturVet Quiet Moments Soft Chews: Two active ingredients which are valerian root and melatonin that calm pets during travel that is noisy.
NaturVet Quiet Moments Soft Chews
  • PremiumCare Calming Treats: Natural ingredients which are the main calming substances are able to be used by dogs and cats.
PremiumCare Calming Treats

Aromatherapy Diffusers and Sprays

Aromatherapy diffusers and sprays are also becoming increasingly popular among pet owners because they are non-intrusive. These items release pheromones or naturally fruity scents, for example, lavender, which create a long-lasting calming atmosphere and help pets manage anxiety caused by environmental changes or loud noises. Their long-lasting action does not need frequent application, making them preferable for pets sensitive to medication or touch, especially at home.

  • Feliway Diffuser: It is based on facial pheromones that help cats reduce the stress of moving or the environmental effect.

  • Adaptil Calming Spray: Uses dog appeasing pheromones (DAP) to quickly ease stress during travel or vet visits.

  • Pet Remedy Natural Calming Spray: Lavender and citrus are included in the product, which has a gentle calming effect for both dogs and cats.
Pet Remedy Natural Calming Spray

Wearable Calming Solutions

Wearable calming products, i.e., compression vests and wrap-style garments, not only provide the pets with a gentle noise but the immediate pressure also makes them feel comfortable. These items were designed to imitate the feeling of being hugged. They are the ones that save pets when dealing with heady stress. Medicated methods are not the same as these products and come without side effects, so safety issues are not a problem. They are particularly useful in the case of high-stress events such as thunderstorms or fireworks. Their portability is an added feature as pets can be calm at both home and on the move.

  • ThunderShirt Classic Dog Anxiety Jacket: The jacket is made of pressure which helps dogs to ease anxiety related to thunderstorms and separation.

 

ThunderShirt Classic Dog Anxiety Jacket
  • CalmPaws Calming Vest: It is suitable for both cats and dogs and offers a calm and snug fit.
CalmPaws Calming Vest
  • Comfort Zone Calming Vest: This vest is exclusively for cats and it has a soft fabric that is soothing and comfortable throughout the day.
Comfort Zone Calming Vest

Interactive Calming Toys

The benefit of interactive calming toys is that they serve the function of both entertainment and relaxation. Toys with slow-feeding mechanisms are not only effective in keeping the dogs busy but also beneficial to the dogs' health by preventing obesity. It is reported that some of the toys have a soothing effect on the dogs by emitting sounds or scents, further improving their calming capabilities. The toys are self-soothing as they are especially effective when the owners are not home and the pets are less likely to be destructive because of anxiety.

  • KONG Classic Dog Toy: Can be loaded with food to play longer, with dogs engaged and relaxed.
KONG Classic Dog Toy
  • PetSafe Busy Buddy Calming Toy: Contains scent pads, perfect for when pets are being left alone.
PetSafe Busy Buddy Calming Toy
  • Snuggle Puppy Behavioral Aid Toy: Features a simulated heartbeat and additive heat, which is appropriate for puppies and all types of pets in a strange place.
Snuggle Puppy Behavioral Aid Toy

Pet Supplements

Pet supplements are the products that adapt to the special needs of pets who have anxiety issues. These products are made of natural ingredients likeplant extractions and amino acids and are completely safe. The advantage of both the delivery forms is that they decide for the pet owner whether the pet should have a specific dose depending on the zone and general health. For instance, they are beneficial during traveling, environmental changes, and even normal departure anxiety while they also boast the additional ability to heal the pet's body and mind.

  • VetriScience Composure: Helps with separation anxiety in cats and dogs through a combination of L-tryptophan and fish peptides, which are proven very effective.
VetriScience Composure
  • Zesty Paws Calming Supplement: An easy-to-use liquid to add to food, this all-natural product provides calming support for pets.
Zesty Paws Calming Supplement
  • Rescue Remedy Pet Drops: This helps animals address stress and it is suitable for pets of any age and size. Based on Bach flower essence, it helps pets relieve stress.
Rescue Remedy Pet Drops

4. The 2025 Trends

With the pet market changing, the demand for calming products is also likely to grow in 2025 targeting some specific trends. Here are the top elements that will shape consumer preferences and launch new ideas.

Focus on Natural Ingredients

The range of products featuring natural and organic ingredients is likely to be the largest on the market. Pet owners look always for the best health and safety for their pets. Products such as chamomile, valerian root, lavender, and CBD from hemp are becoming really popular because of being kind yet effective to calm things down.

Why This Matters

    The fact is that people are preserving it synthetic chemicals more. Therefore, they choose products that correspond to their inclination for a more environmental and ethical approach.

    Potential Growth Areas

      Organic certified calming supplements, completely natural voyas, and greenspace sprays are the main products in the market.

      The Rise of Multifunctionality

      The trend for multifunctional products is not going away, and pet lovers have proven it with their interest. The introduction of calming products has become a significant trend by adding on other advantages like support for joints, immune system, or dental health.

      Why This Matters

        Multifunctional products serve several purposes and are economical for the user.

        Examples

          Calming chews that also promote joint health with glucosamine.

          Sprays or diffusers that not only calm pets but also freshen the air or repel pests.

          Personalization and Customization

          Specific breed, size, or particular need treatments are not being left behind. Serfs showing off their variety of products for argue, small, and big dogs. Inclusive of breed specific solution for also calm the animals.

          Why This Matters

            Personalization products cater to different biological and psychological needs, which makes them more efficient and appealing to the owners.

            Innovative Ideas

              Breed-specific calming supplements targeting common anxieties in certain breeds (e.g., separation anxiety in Labradors).

              Size-specific vests or wraps for precise pressure therapy.

              Personalized supplement kits based on the pet’s age, weight, and health conditions.

              In Summary

              The pet calming sector promises to be lively in the new year with the blend of fresh inspiration from the multi-demanding safe, effective, and multifunctional products. The pet businesses that focus on trends, be it personalization, use ofnatural and organic materials or sustainability are set to win.

              Win the 2025 pet market with pet calming products and contact us for more business information. With nearly a decade of experience in the pet industry, we are dedicated to providing top-quality supply chain services for pet supplies dropshipping worldwide.