It's shown that popular spending categories during the holiday include apparel, food, home decor, small gifts, parties, and parades. However, you should never hastily adjust your store categories upon seeing these seemingly lucrative retail opportunities. For instance, though beer and candy perform well during the holiday—especially Guinness stout and green beer—their broad availability in brick-and-mortar stores and high shipping costs make them a poor option for dropshipping.
This article will guide you through three hot-selling product categories for St. Patrick’s Day 2025.
Key St. Patrick’s Day Symbols: Aligning Your Products with the Festive Atmosphere
Shamrocks & Celtic Crosses
St. Patrick was said to explain the concept of the Holy Trinity to the Irish with the shamrock. To relate the religion to the polytheistic Celts, he also merged the Christian cross with the Celtic sun symbol. The iconic Celtic Cross was then created, which is characterized by a circular ring around its intersection.
The Color Green
Green reminds us of shamrocks and the well-known 'Emerald Isle'. Wearing green on this holiday has become a tradition. On the Saturday morning before St. Patrick’s Day, plumbers Local 130 of Chicago dye the Chicago River green using a secret eco-friendly formula.
Leprechauns & Pots of Gold
Those familiar with the national and cultural significance of Irish folklore will not be surprised by why leprechauns play such an important role in St. Patrick’s Day celebrations. These little cobblers guard pots of gold at the end of every rainbow. Many of us fondly remember the game of searching for the little pot filled with chocolate coins.
Harp and Claddagh Ring
The harp is seen on Irish coins, official documents, and even the Guinness beer logo. The Claddagh ring features two hands holding a heart in its design. Both of them are classic national symbols of Ireland.
The 3 Best Product Categories for St. Patrick’s Day Dropshipping
Market research over the past seven years shows that apparel, accessories, and decorations consistently account for nearly half of total holiday spending. In 2024, apparel, accessories, and decorations made up nearly 60% of holiday spending, with shares of 32% and 25% respectively. And the share is expected to increase in 2025.
1. St. Patrick’s Day Outfits
Popular Outfit Products
To succeed in this category, focus on clothing that incorporates the key symbols of St. Patrick’s Day. Based on past years’ best-selling items, here are some product ideas:
- Socks
- Scarves
- Top Hats
- Beanies
- Hoodies
- Aprons
These items are at a relatively low price when sourced from China and offer a wide range of customization options. Contact us for exclusive pricing and shipping deals.
The Rise of Custom Apparel
Google Trends data indicates that search volume for "St. Patrick’s Day Shirt" surges from late February to mid-March each year. Etsy and Amazon sales reports from 2023 further confirm that custom St. Patrick’s Day T-shirts saw over a 30% increase in sales. And T-shirts featuring humorous slogans, personalized names, or family-themed designs are especially popular.
What is POD?
POD (Print on Demand) is an e-commerce model where items will not be manufactured until suppliers receive an order from customers. If you already work with a POD supplier, offering customized St. Patrick’s Day apparel will be much easier.
If you don’t have a suitable POD supplier, PBDropshipping provides access to Chinese custom product suppliers with lower costs and guaranteed on-time delivery. Contact us to learn more about our customization services.
2. St. Patrick’s Day Accessories
This category is just as important as apparel, with jewelry being a particularly strong performer.
Consider offering:
- Pendants
- Claddagh rings
- Bracelets
- Beaded necklaces
- Hair clips
- Headbands
Other accessories such as novelty eyeglasses, bow ties, neckties, temporary tattoos, and nail stickers also see strong demand during the holiday.
3. St. Patrick’s Day Decor: Home & Party Decorations
Popular Decor Products
Aside from food and drinks—less suitable for dropshipping—decorations are the second most important category after apparel and accessories. Key decor items include:
- String lights
- Inflatable ornaments
- Candles
- St. Patrick’s Day banners
- Shamrock garlands & wall decor
- Lucky coins
- Windsocks & garden flags
- Leprechaun plush decorations
Pro Tip: Kitchen & Dining Essentials
Market data shows that making a special dinner is the second most popular St. Patrick’s Day activity after wearing green. Instead of generic kitchenware, consider festive-themed dining products such as:
- Cake toppers
- Tableware sets
- Table runners & placemats
- Green-patterned whiskey tumblers & bottle openers
- St. Patrick’s-themed cups, straws, and coasters
4. Bonus: Small Gift Ideas
While gifts only account for 5% of total holiday spending, St. Patrick’s Day is more about exchanging small, fun gifts rather than formal presents. Consider offering:
- Mugs
- Greeting cards
- Photo frames
- Craft kits
- Lucky charms
- Nail polish & nail art kits
- Personalized keychains
St. Patrick's Day Marketing Strategies
Optimize Your Page
Make sure your page aligns with the festive atmosphere. The simplest way is to add green elements and shamrocks to your store, social media, or email theme. And pay special attention to your product list and promotional banners.
Get Free Page Templates:
Social Media Marketing
You should upload festive posts in advance, with product showcases making up the majority of your content. These can take the form of pictures, videos, UGC (User-Generated Content), carousel ads, etc. If behind-the-scenes glimpses are available, use them as well.
In addition, upgrade your social media tags.
Product Collections
Consider grouping relevant products into themed collections, such as green apparel, festive decorations, and Irish-inspired gifts.
Personalized Recommendations
To better target your customers, I recommend suggesting products based on their shopping history. For example:
- Customers who have previously purchased kitchen items should be recommended St. Patrick's-themed kitchen products.
- Those who bought children's apparel should receive recommendations for St. Patrick's-themed kids' kits.
You can achieve this through personalized email campaigns and dynamic website content.
Hold Contests
Consider hosting contests to attract customers, such as giveaway draws, UGC contests, review contests, purchase-based contests, and referral contests.
Conclusion
Now we've established that St. Patrick’s Day Outfits, St. Patrick’s Day Accessories, and St. Patrick’s Day Decor are the three main product categories you need to focus on. With one month left before St. Patrick’s Day, it’s time to get started.