Private Label
Private label has become an e-commerce trend that cannot be ignored. Compared to generic white-label products, private brands can bring significantly higher brand value. Whether you're a dropshipping beginner or the ones seeking a business breakthrough, it is a trend worth embracing.
The Booming Custom T-shirt Business
The custom t-shirt market is far from saturated, and it’s going to keep growing. If you're thinking about jumping in, now’s still a great time.
How To Build Your Own Brand?
First, you need to thoroughly understand your target customers. Create a clear customer profile based on factors like age, interests, and shopping habits. Your brand story should resonate with them on a deep level.
Next, define your brand identity—including your brand name, logo, color scheme, and typography. While ensuring your brand is visually appealing, make sure all elements are consistent. Your brand should feel like a cohesive whole.
Avoid overused branding concepts or generic product selling points that are already flooding the market. If you’re not ready to develop your own products, customizing private label products is a great option.
From building a website and producing promotional videos to running social media campaigns, marketing will demand a lot of your effort. Be prepared—the cost of marketing may exceed your product and shipping expenses, but it will be worth it.
Running a private label business doesn’t mean you should just be a middleman. Your customers don’t want to see the same generic products everywhere. Work on building a strong brand, and aim to follow—or even lead—market trends.
FAQ
Why should I care about private label?
Without your own product patents as a barrier, it’s hard to stand out in a highly competitive market. Private label is a great way to differentiate yourself, it allows you to focus on brand marketing. Moreover, market sales data shows that private label products can be sold at higher prices, even if they are the same as others. Customers are willing to pay for successful branding and marketing.
Can you provide private label services?
Absolutely. Once we confirm the product you need, we can add your branding to the product or packaging as per your requirements. We have dedicated staff handling private label services. From packaging design and trademark customization to bulk production, we offer a one-stop service tailored to your branding needs.
What is white label?
White label refers to products or services produced by a manufacturer but sold under different brand names. It is conceptually similar to private label.
Besides private label and white label, can you also offer personalized customization?
Of course! Just send us your customer’s requirements, and we will handle the rest, including sourcing, printing, and shipping.
What is the minimum order quantity for customization?
It depends on the specific order. We can accommodate small orders in single digits as well as bulk orders in the hundreds or thousands. However, the unit price for small orders will be higher.
What product categories do you offer for private label and customization?
We have a wide range of products, including clothing, furniture, household items, stationery, and more. Feel free to contact us with the product category you're looking for, and our team will do their best to find the right products and provide a satisfying customization service.